9X Media owns India s Bollywood Music Channel called 9XM and a Hindi General Entertainment Channel called 9X. 9XM airs the latest and best Bollywood Music songs interspersed with jokes and anecdotes by Bade Chote, Bheegi Billi, Badshah Bhai and The Betel Nuts. 9XM has recently announced its foray into the Licensing and Merchandising business for its popular animated characters Bade, Chote and Bheegi Billi. The Channel has also introduced a live streaming service called 9XM Live on its website.
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